Hugo Boss founded in 1924, and has been formed into one of the worlds fashion powerhouses, with multiple celebrity reps and brand collaborations. The Hugo Boss range now includes a large range of products, from suits, eyewear, fragrances, skincare, and clothing and of course, watches both analogue and new smart connected hybrid models too. The Hugo Boss watches license is overseen by luxury watch manufacturer Movado, since 2005, which make their watches available in over 110 countries around the world. Boss watches are for business and leisure; watches made to be worn with something as formal as a business suit, but can also be worn casually with jeans. These watches usually have quartz movements and primarily focus on the overall look and style.