During the 1930’s, the company increasingly utilized the brand name Certina, for a good reason: it is easy to pronounce in all languages and is based on the Latin word “certus”, which means “sure”. The brand is officially registered in 1939 and in 1949 and is chosen to be the sole brand name of the company.
THE DS CONCEPT IS BORN:
In 1959, the company exposed and highlighted the first Certina watch with DS Concept. The Certina DS is an extremely shock-resistant automatic watch with water resistance up to 20 bar (200 meters). This sets new standards for a whole generation of wrist watches.
EXPEDITION TO THE HIMALAYAS:
The Certina DS accompanies an international expedition on the first successful ascent of the 8,167-metre-high Dhaulagiri in western Nepal. It overcomes all the challenges – from strong temperature fluctuations to considerable height and pressure differences – with no problem at all.
WITH SEALAB II AT THE BOTTOM OF THE OCEAN:
The Certina DS takes part in the US Navy’s Sealab II underwater project, which involves scientists and divers working in a diving station in different areas of marine research. They confirm that the Certina DS is absolutely reliable under all conditions.
Reliable, precise, innovative: Certina has dedicated over 130 years to the fine art of Swiss watchmaking. We prioritise high-quality workmanship, modern technology and true sporting spirit. And we don’t just mean top athletic performances. It’s about reliability, sustainability and being open to new things.
In order to ensure that all Certina timepieces meet these various standards, they must adhere to strict quality criteria. These criteria are reflected in the uncompromisingly robust “Double Security” DS Concept as well as in the “Swiss Made” mark of origin and quality label which characterises all the timepieces in the collection.
In the late 1940s, Swiss watchmaking company Gebrüder Kurth AG launched a new brand name for the company: Certina, from the Latin certus, meaning “assured, certain”. Until around 1953, the name “Certina” was printed on the watch dials in a cursive font, with the letters connected. Starting in 1954, the brand name appeared in block letters, as it is today. The now well-known trademark with the two rotating “C” shapes, one inside the other, was introduced in 1958 following a competition for graphic designers. Versions of the Certina logo in white lettering on a red background represent the brand’s “Swissness”.
The notable success of the uncompromisingly robust DS Concept led to the integration in 2013 of the turtle emblem, familiar from the back of Certina watch cases, into the logo.
All Certina watches bear the “Swiss Made” mark of origin and quality label, which shows them to be authentic paradigms of Swiss watchmaking. The brand has been based in Switzerland since 1888 and feels inextricably linked to its historical and geographical roots.
“Swiss Made” not only shows the material origin of the watch, it also alludes to its background. The requirements that this designation places on the watch and movement are stringent and clearly defined. This means that the buyer of an original “Swiss Made” timepiece can be certain that they own a watch of real Swiss quality.
This Automatic wrist watch made by the CERTINA Company is delivered into Textured Grey color of dial with a very High-Quality Finishing Line as the Centre of the dial of this wrist watch is given into textured design although the outer rim of the middle part of the textured grey color dial is into a plain shiny finishing. The CERTINA company has given a very acoustic high-end detailings onto this model of their wrist watch. There is a very thin line of a textured grey color as there is in the middle of the bracelet, outside of the plain shiny circle of the dial and the borders of the dial are given into a edgy type shape with White color minute Lines imprinted on it. Although, the outer Rim or the Circle which is given into the plain shiny grey color, is imprinted with the beautiful Rose Gold color Roman Index Numbers as for the Hours Indication of the time-keeping into this wrist watch.
A Date Window is provided into the dial of this wrist watch as in between the 4 and 5 Roman Digits with a White color of background and utilizing black color of Numerical Numbers inside the date window for displaying the dates with a grey color of border outside the date window in the dial of this wrist watch. Similar Rose Gold color of handles as into the Roman Figures for Hours Indication, are utilized with an additional Luminous feature included into the handles of the Hours and Minutes as for indicating the time even in the darkness so, that the time-keeping would not be an issue for you wherever, anywhere you go so. A White color of seconds handle is placed inside the dial of this wrist watch as matching with the Minute Lines marked at the edgy border of the dial of this CERTINA Automatic wrist watch for men’s.
As we move towards the case and the bezel of this wrist watch, they are given into a mixture or into the combination of the Matt and Glossy Finishing, made from the stainless steel material ensuring the absolute long-lasting and durability of this CERTINA Automatic wrist watch designed for Men’s. Same scenario goes with the bracelet of this wrist watch. The bracelet of this wrist watch includes links into both; Matt and the Glossy finishing alluring the eyes of the every seer of this CERTINA Automatic wrist watch designed for the Men’s. The stainless steel material deployed and utilized into the making the bracelet of this wrist watch makes certain and guarantees the long- lasting performance of the materials utilized into the making of this wrist watch.
A very beautiful textured Crown is attached with the case of this wrist watch as for using into the adjustments of the date and time-keeping wherever you so. The backside of the dial of this wrist watch is given into the crystal back as through which, the movements inside the machinery of this wrist watch can be seen clearly and the mechanism can be enjoyed while alluring the eyes. A stainless steel Double-lock is provided with this wrist watch which ensures the proper strong grip while this wrist watch is Locked and worn onto the wrist.
