During 2000’s, the large watch groups showed their weakness. Their big size in the integrated structure does not mean you can do everything with the power of money. It may be an advantage when the watch business is good but can be harmful in less optimistic time. One of the most clear example is the misadventure of Lvmh with Ebel. The watch brand lost in millions of Swiss francs by wrong assumptions. The arrogance or you may say miss calculations, caused a huge loss to the watch group. It clearly indicated that money is not everything.