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Citizen, a trusted name and brand leader in the watch industry for over 100 years. Citizen began its life as the Shokosha Watch Research Institute in 1918, taking over Swiss machinery and facilities in the Totsuka district of Tokyo that had been registered to Swiss watch maker Rodolphe Schmid. In 1924, the Shokosha Watch Research Institute produced its first “CITIZEN” and ever Mayer of Tokyo Mr. Shimpei Goto, named the watch “CITIZEN” and ever after this was adopted as the mane of the company. Since its founding in 1930, the company has achieved many milestones. First wrist watch with Parashock technology. The experimental event for the testing of this watch involved dropping it from a helicopter in Osaka, 30 meters above ground and was not damaged upon impact. In 2014 CITIZEN launched its first global brand statement “BETTER STARTS NOW”. In Pakistan you can buy authentic Citizen Wrist watches from our outlet which is located in Faisalabad, for online shop visit our website 7star

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