Rolex was founded in 1902 by Hans Wilsdorf and his brother-in-law Alfred Davis as Wilsdorf and Davis. He founded the watch making company in London where they specialized in importing Hermann Aegler’s quality movements and then placing them in quality watch cases made by companies such as Dennison. The duo distributed the timepieces to jewelers that added their names to the wristwatches. Some of the earliest watches produced were often stamped with “W&D” on the inside of the case back. 1908 was a big year for the company. Wilsdorf registered “Rolex” as a trademark and opened their first Switzerland office in La Chaux-de-Fonds. It has been said that Wilsdorf wanted his brand to be easy to pronounce in any language. The word “Rolex” was also said to sound like a watch being wound according to Wilsdorf. In 1931, Rolex introduced the first automatic winding wristwatch, giving birth to the legendary Oyster Perpetual. The auto-winding movement was a technical marvel that caught people’s attention for its convenience while decreasing wear on the manual winding mechanism and the crown threads, thus reducing service intervals and improving water resistance. It would be hard to overstate the impact of the auto-winder on the entire mechanical-watch industry, and, once again, Rolex was out in front making headlines. There are a wide range of Rolex models that are geared towards specific types of wearers. For example, if you enjoy swimming and diving, the Rolex Submariner may be the best option for you. This model is specifically designed to withstand water pressure and remain accurate. If you enjoy racing, the Rolex Daytona is a better option. The Daytona was specifically designed for racing enthusiasts and is even named after one of the most popular annual racing events.